Obert Workwear
Social Art Direction
Lead art direction for Obert Workwear across social and email, creating visuals as strong and intentional as the women we design for. Develop UGC briefs to guide creators and ensure content reflects Obert’s mission to build workwear for women. Design feeds, emails, and graphics that helped double follower count and position Obert as a new industry standard.
UGC Video Capture
Create UGC video briefs and capture guides that give creators clear direction while keeping content authentic and on-brand. Focus on storytelling, key messaging, and visual style to make every piece feel effortless yet intentional..